A modern solution to fashion bias – Ziwei Qu

How can we reduce consumer bias in the fashion industry?

Discussion with experts (uploading…)

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Trained psychologist

Justin shared with me his personal thoughts on the subject:

“Social classes are often segregated in their own communities, and we are socialised to fit in with those around us. Therefore, social class is a good predictor of our differences in fashion choices.”

Fashion buyer in Selfridges

She thinks that first of all, this topic is a little impossible to achieve, because human beings have inherent prejudice since ancient times. It is human instinct and a basic judgment. It is a biological chain, flowing in the blood. Such values are almost impossible to reverse. Since ancient times, humans have believed that the better-looking children are, the healthier they will be. Similarly, appearance determines everything, which is a superficial value. According to her work experience, she thinks that the brand and design of clothes today show the value, and people no longer care so much about the fabric and style.

Fashion stylist

He put forward a new angle to the question: “if we compare today with history, we can see that there were very limited fabrics to choose in the 1960s. How should we define the prejudice at that time? But there is an inevitable connection between then and now. Nowadays people pay more attention to material meaning, and the story behind clothes is ignored. Human beings have always had the psychology of comparison. It’s simple. It’s who’s more expensive than who”.

Fashion designer

Yuling said that as far as she is concerned, she prefers to buy niche brands with moderate prices. She believes that there is a positive correlation between price and quality, and that cheap clothes do not pass industry standards of quality. She puts less emphasis on brand name, so long as the clothes are of good quality. But looking at it, Britain is a time-honored place with world-famous private clubs and high-end restaurants. They usually have strict dress requirements that functions as a vetting system for those who may or may not enter, so she believes that this inherent prejudice is maintained by the society. She believes that in order to change this situation, we must investigate the process of economic and social development, and then work towards changing the status quo by taking small steps.

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