Background: Pei is an interior designer running his own interior design company in London. He prefers to wear business casual when meeting clients on a daily basis, while also ensuring his clothes are comfortable and adaptable for any situation. Feedback: … Continue reading →

Background: Ava is a 28 year-old Chinese female that works in London in the investment banking sector. She does not discriminate between luxury and high-street brands. To her, the label is just a label, and does not carry a significant … Continue reading →

Background: Wei is a 25 year graduate studying fashion styling & photography in London. She prefers luxury brands, as she believes the name carries a certain standard of quality. Feedback: Before the experiment, Wei would usually purchase new clothes based … Continue reading →

Background: Summer is a 29 year old entrepreneur living in London. On a regular day, if she is going out to a business meeting or a private club, she would usually wear a formal dress, suit, or a business casual … Continue reading →

Background: Michael is a 24 year old photographer living in London. He comes from an upper-middle class Chinese family, who are able to support him on top of his own earnings. Thus, he often times does not pay much attention … Continue reading →

I had three names for my theme: 1.Prejudice in the fashion industry 2.Bridging the fashion gap 3.A modern solution to fashion bias I organised a pop-up show room and invited 6 people (all from the previous questionnaire of 100 people), … Continue reading →