I had three names for my theme:

1.Prejudice in the fashion industry

2.Bridging the fashion gap

3.A modern solution to fashion bias

I organised a pop-up show room and invited 6 people (all from the previous questionnaire of 100 people), 3 of whom chose the environmental option in the questionnaire and 3 of whom did not. I prepared different type of clothes, so that each of them was able to choose whatever clothes match their individual style.

In this showroom, all clothing labels are taped. You don’t see their brand and value. Every piece of clothing is equal. The goal is to get people to put aside their prejudices and only choose clothes they like.

It’s more like an experience, just enjoying what they really want to wear. Everyone can take photos, rate and write about their experiences and feelings on social media. Other people can also rate and comment what their favourite outfit is.

Finally, the person with the best rated outfit will receive that same outfit for free. In the future, I will use social media to publicize and promote this project to shopping malls. From the perspective of clothing production, clothing brands can use some clothes with small flaws to do this experiment, which can save resources and play a certain sustainable role. Also I will built a website that records my intervention on this topic.

On the online festival exhibition and presentation I’ll show the one minute record video of this intervention and feedback from my stakeholders. My stakeholders are people who buy and sell clothes. The purpose of this project is to garner attention from my main target market: the buying company and the buyer. I will send my website link to them and let the mall hold similar activities. The remaining sample clothes or defective clothes of the clothing brand every year can be displayed at a reduced price at clothing outlets, so that everyone can also participate in the experiment when shopping at ordinary times.

People know that luxury groups such as Hermes and Burberry burn tens of millions of unsold clothes every year, causing a massive build-up of CO2 and ruining the ecosystem. If clothing brands can participate in this sustainable cycle intervention, the world will become a better place.