A modern solution to fashion bias – Ziwei Qu

How can we reduce consumer bias in the fashion industry?

Bridging the fashion gap – Intervention (first candidate)

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Background: a man in his early 20’s who does not have a particularly strong interest in fashion. As far as he is concerned, as long as the clothes are functional and not overly expensive, then they’re good enough.

Picking up clothes
Clothing labels are covered using sticky notes
Contemplating the choices
Final outfit
Snippet from the interview

Feedback: The man recollects his feelings about the experiment. At first, he came into the experiment with the mindset that functionality and price were the determining factors for him. In the end, he came to the conclusion that certain qualities that he considers essential in clothing, such as high quality material, were more often present in luxury brands, and that from now on he will be more open minded to exploring new brands.

Interview videos link:

https://wanwan214214.wixsite.com/btfg/post/snippet-from-the-interview

Feedback interview of the first Candidate

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