A modern solution to fashion bias – Ziwei Qu

How can we reduce consumer bias in the fashion industry?

Bridging the fashion gap – Intervention (the third candidate)

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Background: Summer is a 29 year old entrepreneur living in London. On a regular day, if she is going out to a business meeting or a private club, she would usually wear a formal dress, suit, or a business casual attire. Her closet only contains expensive designer clothes.

pop-up showroom view1
pop-up showroom view2
Picking up clothes
Fitting clothes
Contemplating the choices
Clothing labels are covered using sticky notes
Final outfit
Snippet from the interview

Feedback: For this experiment, she didn’t deviate too far from her usual look, but chose to diversify it by wearing vintage clothes. Although apprehensive at first, she later admitted that her aversion to vintage clothing had disappeared after attempting to wear them, and mentioned that their quality surpassed her expectations. From now on, she will be more open-minded to exploring new styles.

Interview videos link: https://wanwan214214.wixsite.com/btfg/post/snippet-from-the-interview-2

Feedback interview of the third Candidate

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