Background: Wei is a 25 year graduate studying fashion styling & photography in London. She prefers luxury brands, as she believes the name carries a certain standard of quality.

Feedback: Before the experiment, Wei would usually purchase new clothes based on their style, material quality, and price. She never thought about diversifying into independent clothing brands, as she assumed that they are of inferior quality. However, the experiment has left her with the revelation that a famous logo does not always guarantee quality, and that independent brands can deliver good quality as well. She has become more open-minded as a result of her experience.

Interview videos link: https://wanwan214214.wixsite.com/btfg/post/snippet-from-the-interview-3