A modern solution to fashion bias – Ziwei Qu

How can we reduce consumer bias in the fashion industry?

Bridging the fashion gap – Intervention (the sixth candidate)

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Background: Pei is an interior designer running his own interior design company in London. He prefers to wear business casual when meeting clients on a daily basis, while also ensuring his clothes are comfortable and adaptable for any situation.

Picking up clothes
Clothing labels are covered using sticky notes
Contemplating the choices
Final outfit
Snippet from the interview

Feedback: After the experiment, he feels inspired to try new outfits on a daily basis that are not always business casual. Specifically, he believes that sporty clothing is a trend nowadays that he wishes to incorporate more into his daily attire.

Interview videos link: https://video.wixstatic.com/video/cf879b_0bec2f34fe4f4fb19f172e9a8cf69469/360p/mp4/file.mp4

Feedback interview of the sixth Candidate

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